Content Creation: 5 Things To Avoid In Graphic Designing

Content creation is a major factor in any form of marketing – digital or traditional marketing.

Everything is content but not all contents convert. Conversion is the main focus for content creation and creativity is key.

“Who is in charge determines if a business idea is lucrative because your level of creativity and innovation goes a long way.”- Oghenetega Ajorundon (Tee Nigeria)

Content Types

There are different types of contents. Note that the list below is non-exhaustive. We have,

  • Blog posts
  • Infographics
  • Emails
  • Graphics
  • Guides
  • Ebooks
  • Podcasts
  • Video content
  • Webinars
  • Landing pages
  • Templates
  • Case studies
  • White papers
  • Press releases

Bonus Post: 5 Things To Avoid In Graphic Designing

When it comes to creating graphic contents, some things could go wrong.

  1. No alignment of elements. A graphics may lack alignment whereby elements lack proper placement and order. Elements include text, images etc.
  2. Too much colour. There is the possibility that a graphics may default in the use of too much colour. You can make use of the colour wheel for better use of colours.
  3. Jam-packed information. It is important to avoid the inclusion of too much information in one graphics. Summarize information and emphasize main point using the appropriate text formatting tools.
  4. No whitespace. There is a rule to acknowledge the need for whitespace in a design.
  5. No professional use of colours and contrast. A quack design may lack the employment of color psychology and contrasting.

Note

To avoid creating an unattractive or quack design, hire a professional or gain the knowledge for yourself in this book: Design Like A Pro, where more faults and their solutions are provided.

Furthermore, there is need to know the right type of content to distribute per time. Develop a solid strategy to maintain focus and produce synergy. Also observe the rules of community on any distribution channel you choose to use.

 

Ask questions for free here.

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